Joshua 08:23
Wow. Very cutting. Yeah. Yeah, for sure. Makes sense. And I remember from reading the application that you, that you sent in for, for this and for our call here that you were focusing on, like, transitioning from this founder does everything mode into, like, building a team that can really scale while navigating fundraising. Can you just tell me a little bit more about, about, about that? Gotcha. Yeah. For sure. Yeah. Definitely. And that makes so much sense. And especially when you have a co-founder dynamic as well, because it's, it's the collective vision between both of you, right, of, of where you're going. But, but this, this time right here, I like the Nalge used of, like, pulling the slingshot back a little bit because, and it's almost kind of like you have this opportunity right now to do that because, like, this foundational work will set the stage for what that next level of growth looks like, including the fundraising and everything like that. And so it really does feel like an opportune time to get, to get a line, to get clarity on that and to get someone in your corner who's been there and done that and navigated that to be able to support with some of those strategic conversations and, and, and really pull out a you, because there's, it's like you can go any way you want, but it's like, what ultimately, where do you want to go? What does that look like? What does that vision of the business look like when you're at $10 million, $20 million? The end, like, result. And, and those are what I found and seeing Mark over with people as well. It's like those are some of the really important questions to be asking and to be pulled out of, because that sets your whole trajectory. So you're building where you actually want to work go towards. Yep. Yep. Makes total sense. Cool. Well, I feel like I'm pretty clear on where you're at right now. And I know Mark could absolutely help you with this 100, and it could be something that would be pretty epic and the timing alignment seems like it could be pretty, pretty, pretty darn perfect for, for where you're at. So I'd love to overview a little bit about what he's launching next month. In this, this backable CEO cohort. And I'm going to go over what that, what that looks like. Awesome. So he's put together kind of, it's like, it's not necessarily a core. It's not a mastermind. It's like, I think the best way to put it is it's like a learning lab, really, together with Mark. And so there's a few different things that happen within this. It's a, it's a 12 week Sprint, essentially. It's a 12 week implementation splint or Sprint. So Mark is really bring everything that he's learned in working with Founders and doing the founder journey and then being on the other side of the table of what are those things, what are the shifts that we need to make. To help a founder make so that, that they can be back, backable by institutional Capital. And, like, because he, this is his world right now. He does it, right? He looks at it every day within ground force capital. And so he's got, like, a unique perspective within that. And so he's built out this series of, of, of, like, implementation tools. And so it's not just like, oh, yeah, watch a video. Press play and watch a video and, like, learn about this concept. It's like, that's so outdated. It's like, it's like there's these real AI powered tools that he's built for, like, so you and your co-founder can have this, like, personalized toolkit of different assessments of Frameworks and operating dashboards that, that allow you to adapt and grow. So everything is very focused on implementation and very focused on ROI as well because Mark knows this very much as a businessman, like, has everything has to be ROI driven. So the way it looks is that it's 12 weeks and every single week, it's a, it's a small group cohort, and we're, like, very strategically picking and choosing who we're bringing into this cohort, and, and it'll be a small intimate group. And every week there's going to be a time where the group gets together, and Mark will overview and teach a one, one concept, one tool and one action. So it's like this week, there's one concept. There's one tool that you have, and then your one action to go do that thing. And over the course of 12 weeks, that creates this cohesive toolkit and these shifts that you're making. So, like, that's kind of the bread and butter of it. In addition to that is also direct access to mark. So on top of the weekly sessions, you'll get one-on-one time with mark throughout that whole period, throughout that whole period as well. So, like, because of how we're shaping this and who we're bringing in, he's going to be able to go deep with each person to make sure that they are getting the actual strategic, you know, personalized results that they need. And, and that, that line of communication is open both through email and through also actual phone calls one-on-one coaching sessions with Mark. And so that's, that's available as needed. So Mark is really here. And this is the first kind of founding we've did it. We did a cohort earlier, and this is going to first, like, founding cohort of this and just between you and I, he's like, he's super motivated to make it a far and away win and make sure everyone has an ROI. There's also a, because it is an investment, of course. And a lot of founders were working with and want to be able to help are also, you know, probably needing to raise or more cash strapped. And so he carries a full 100 money back guarantee with all of this, meaning that you either get to keep working with Mark until you, if at the end of the 12 weeks you've done everything and you're just like, I just don't feel like I've received value from this in a real measurable, concrete way, which we set up ways to actually measure that. If you feel like I did not get the ROI, then you, we either get full money back or Mark will keep working with you until you do. So, which is up to you. So it's, he wants to de-risk this obviously at this point in his career. He's, he's doing this because he genuinely wants to help the founders make these moves happen. So that's the, I know just kind of threw a lot your way, but that's what it, that's what it is. And it's really helped design to help you get that clarity, the strategic vision, the op, the, the Cadence of what a, what, what does building the right team look like? What is the right check ins look like all of those things down to the nitty-gritty and also up higher to the strategic. So I'll pause there because then I just threw out your way. We're just starting to take an application, and right now to choose, we're probably going to end up capping it somewhere around 10 people, 10 different brands and individuals so we can keep it intimate. That's, that's kind of our Target. Might be a few less, might be a few more, but that's how we're targeting that. I would say I would say that we. Yeah, it's a good question. I, for, for you, I was planning on actually offering because it seems like it would be valuable for both of you if you have the, if you to have at least the option to go through it. So, like, I think it would be valuable for both of you to go through it. So I was thinking, and we're going to offer you, like, you both can go through your own kind of. Track within that, because part of it, too, is you may have different, like, I'm sure you've done some of the strategic work as well, but, like, you know, some of these values exercise you go through as well. Like your core values might be different from your co-founders and, like, that's also really good to know and important to, like, surface and bring up for how you're able to learn how to work with each other. Like, one of the coolest tools that we put everyone through that we do is this, it's like this AI powered personality assessment, essentially. So, like, index is like all of the major personality assessments together and, like, brings it so you have, like, your, like, here's how I work best. And with other people, here's how I make decisions. Like, it indexes everything. It's really cool. And that alone is a very helpful tool to be able to share with your co-founder with your key reports and to be able to, like, show and compare, like, here's the guide to, like, working with Julie. Like, you know what I mean? Like, generate stuff like that. So I actually think it would be valuable to have and more impactful for you both to have your own track through there. Definitely. So it's, it's an all-in investment for that three months, which is everything we talked about, the, the group sessions, the tools which you keep forever the operating dashboard. Roi guarantee on that. The time with Mark as well, which, which obviously comes at a premium. The full thing for the three month container is 12k. And that's everything, like I said, within that break broken down into three monthly payments of 4k. That is a price, though, that we can offer inclusive for both of you together. So essentially it would be like, especially for this founding cohort and because I know you've already talked with Mark and I get a sense of your vibe, and I'm just like, I think you, it would be really awesome to have you guys in here where it's like you buy a seat, you get the other seat free kind of thing. Typically would be like four co-founder if you want to have someone else on your team go through it. It would be another like plus 50, essentially. So it would be 18k for the two people to go through it. But I would be happy to just offer an I know Mark would be totally stoked about that, too, of just like both of you can go through. So it would be 12k for the two of you together. Yeah. There's, there's absolutely the opportunity for that. There is, we haven't quite defined what that looks like yet. And part of the, part of the reason is it might look different for other people. And so, like, there's for sure the opportunity of, like, you know, based on how you like working with the market, like, let's say it's like, okay, we want to, you guys want to keep a once a month call with mark on the books? Like, great. We can get something like that set up, or especially now that Mark has up to speed on all your, all your, your business and whatnot. We don't, I don't have a, a gauge on what that investment might look like, but there's opportunity for continued on. And then obviously, like, you're in Mark's Circle, like, and so, like, of course you can send him an email or get, you know, check in on things here and there. Like, there's, you're going to be in Mark circle and in his, in his orbit. Post that for sure. Yes. Correct. The one-on-ones he's going to be doing monthly for sure just to make sure we have the monthly set up. But he's going to be like, that's the Baseline. So the way we kind of say it is like, as you're going to have Mark support as needed. So, like, if you need to hop on the call with Mark, hop on the call with Mark, like, if we need to schedule, he also does, like, a lot of async back and forth, like WhatsApp is typically a channel we'll use for this. And so, like, you'll have Mark in a WhatsApp channel. So, like, you'll have back in, you know, so you have direct access to market and WhatsApp, which is, which is a big value for this, of course, as well on top of all the other things just to be able to have that is huge as it relates to this work here. And so, yeah, but Mark is going to be willing to hop on a call and to support. That's just the way he works and delivers. It's just like, cool, let's, you know, this thing from this session, like, I want to keep working with Julie on this. Like, let's, let me set up another call. So that's, that, that's the expectation I would have. Yeah. Yeah, definitely. They are largely based around kind of these seven, seven shifts that he talks about in his book and entrepreneurs guide to Freedom and does a lot in the, in the, in his work with people. And so I can kind of send you just like a little blurb on some of these seven shifts. A lot of it is, it's all around self leadership and leadership of others, essentially. It's like, how do you shift your perspective around how you operate and then how do you lead other people within that? And so, like, each week we'll be kind of one focal point on a specific shift, and then there's a bunch of different tools that go with it of, like, you know, fill out this energy audit, for example. Right? Like, to be able to get the gauge of where you're spending time. And now, like, you're going to go cancel one of your, you know, weekly standing calls, and we're going to work through whatever the limiting beliefs come up around that. So it is a very deeply, like, introspective personal development driven course that's tied towards actual business impact, because that's what matters and what he's found is like, you can do all the, you can have the prettiest p l. You can have the greatest cash flow statement. You can have the greatest deck ever. But, like, if your internal resistance around or how you're showing up on a call with an investor is slightly off or you're unclear where you're going, it's like that stuff energetically, subconsciously gets picked up on. So that's what Mark is really, and, and part of what you probably picked up on when you're talking to him. And he's, like, so present. Like, it's like, it's like zen and the art of the startup business is like his marks Vibe. Totally agree. Yeah, yeah, yeah. I can, I can send, like, I can send, like, a little recap email link type of thing. That way you can share with your co-founder as well. And I would say, like, totally stoked to have another conversation, too, with your co-founder or set you guys up with Mark as well, you know, if it's something that you both align internally and you're like, and, and obviously she has to want, I get a sense you really want to do this. She has to obviously want to do this in order for it to make sense for her. And if she doesn't, she's just like, cool. Like, Julie, you go through it, then that's great, too. And we can totally do that. But if it's valuable, I'll send over a little something and then totally happy to hop on another call with the two of you and also and or also just set you up for a call with Mark so you can ask some more questions or just get a sense of the vibe of that work together. It's, it's going to start in early August. So we're going to kick things off in early August. So, so, yeah, we've got time. There's no immediate decision and we're not, we're not close to filling it right now where I'm like, we should secure your spot. So, like, there's no, there's no pressure, there's no rush right now. So you're getting in early in the pipeline, which is great. So, yeah, we're going to be starting tbd. It might be August 4th, but TBD, we're going to start at some point in, in August, and then it'll go for, you know, August, September, October. Yeah. Cool. How does that, how does this all, how does this all sounding for you? What, what are your thoughts? Yes. No. Gotcha. Yeah. Cool. Nice. Yeah, you're on that same wavelength. Yeah. Which is great. Cool. Nice. That's great. Yeah, we're, we're working to get his social media presence up and out there. Yeah, totally. That's great. Love that feedback. That's cool. Awesome. All right, well, Julie, you can expect to have an email back for me at some point here, probably tomorrow. I've got the rest of calls this afternoon, so if not later tonight, then tomorrow I'll get back to you an email you can circulate around. And, and, yeah, open loop and however I can support and great to connect with you regardless of any of this. Super awesome. I'm going to make sure I follow you on, you guys on IG as well. And super, super cool what you're doing. Absolutely. Cool. All right, have a great day. Take care. See ya. Bye.